Valyrion, a Copenhagen-based startup from the SEE UP portfolio, helps buy-now-pay-later (BNPL) providers turn their merchant directories into revenue-generating marketplaces. Instead of building this in-house, a BNPL provider plugs Valyrion in and opens a new revenue stream, while its merchants gain a new way to reach customers.
The model is proving itself. Over the past twelve months, Valyrion's newest partner has grown about 10% month over month. The partner has also started using the product as a merchant-acquisition tool, helping it win larger merchants. After launching on web and email, the marketplace recently went live in-app as well, completing the rollout across all three channels.
Behind that growth is a platform built in Serbia. Over the past eighteen months, Valyrion's Belgrade engineering team, several of them former Microsoft engineers, rebuilt the entire backend from the ground up. The platform now runs in production across markets in Europe and Africa, with the reliability and headroom to take on significantly more volume as new partners come on board. It is a strong example of an international company building its core technology in our region.
The team has kept shipping, too. Among several features released over the past year is a new analytics tool that shows partners exactly how their ads perform and how users interact with them. Instead of relying on guesswork, partners can now run the marketplace channel on real data and decide where to invest next.
Fun fact: Valyrion's Belgrade team now shares office space with SEE UP at the Center of Digital Transformation (CDT). Working side by side makes it easy to brainstorm together and turn everyday conversations into new, even more innovative ideas.