Meet our mentors

SEE UP is a sales and scout accelerator. We invest in your startup, build a program entirely around you, and focus on one thing: getting you to scale faster than you would alone.

Marko Carevic
CEO, Ananas E-commerce
#ecommerce #fintech #retail #marketplace #scaleup

CEO of Ananas, building Southeast Europe's homegrown answer to Amazon - marketplace, logistics, retail, adtech and fintech in one.

Branislav Vujovic
Founder & President, New Frontier Group
#fintech #digitaltransformation #IT #scaleup #leadership

Founder of New Frontier Group, who turned a 2006 startup into a 2,400-person digital-transformation empire across 15+ countries.

Prof. Dr Milan Nedeljkovic
Dean, FEFA; economist
#fintech #AI #data #economics #mentorship

Warwick-trained economist, FEFA dean and ex-World Bank hand who now co-builds explainable-AI software.

Nenad Nikolovski
CEO, Baby Food Factory
#FMCG #retail #branding #GTM

P&G and L'Oreal alumnus now running Baby Food Factory - FMCG firepower aimed at the smallest customers.

Ana Jelicic
Partner, DesignThinkers Academy Adriatic
#HR #designthinking #innovation #UX

The facilitator who smuggled design thinking into HR across the Balkans.

Aleksandar Divac
Co-founder & CEO, Petsie / Bold International Group
#pet #pettech #hardware #entrepreneurship

Serial founder who started at 23 importing toothbrushes and now makes a smart toothbrush for your dog (Petsie).

Misa Lukic
Founder & CEO, Brand Sapiens / New Strategy
#marketing #branding #fintech #AI #GTM

Ran Publicis across 30 countries; now building Southeast Europe's first business-design firm and an AI tool to humanize brands.

Dr Olga Petrovic
Co-founder & CEO, Neofunction (Neo Pill)
#health #healthtech #medtech #biotech

Dentist-turned-founder behind Neo Pill - crowned Europe's #1 health innovation of 2023 by EIT Jumpstarter.

Prof. Dr Ernest Vlacic
Co-founder & Director, NOVAMINA; professor
#biotech #deeptech #innovation #RnD

From the Danieli factory floor to running Croatia's national science-and-technology directorate; now a biotech innovation force.

Nemanja Djordjevic
Education Programme Director, Digital Serbia Initiative
#govtech #edtech #science #innovation

Trained in both mathematics and painting (where science meets art) - he opened Serbia's first open-air science park and ran the national Center for the Promotion of Science.

Dr Ivan Pribicevic
Owner & Director, Simplify Consulting
#scaleup #automation #RPA #operations

Serbia's Young Manager of the Year 2020 who has Lean-and-Six-Sigma'd his way through 300+ companies.

Uros Lekic
Founder & General Partner, TenNine VC
#investments #VC #deeptech #climatetech

PhD engineer who learned venture capital at Stanford, now runs Amsterdam's TenNine VC backing only planet-positive deep tech.

Marko Mijatovic
CFO & Investment Principal, Fifth Quarter Ventures
#investments #VC #fintech #health #fundraising

From a 14-year pro water-polo career to McKinsey to venture capital - now backing longevity and fintech bets out of Dubai.

Dunja Kovac
Founder, Pet Institute
#pet #petcare #animalbehaviour

ASPCA-certified canine behaviourist who trained under the late legend Dr. Sophia Yin - founder of Belgrade's Pet Institute.

Nikola Ognenovski
Portfolio Manager, BAU Accelerator (Skopje)
#investments #finance #M&A #scaleup

Finance lead at Skopje's BAU startup accelerator, working M&A and due diligence across North Macedonia.

Ib Dyhr Norholm
Investor / Business angel
#investments #VC #impact #fundraising

Danish VC pioneer who promised to sell his photo business before turning 30 (and did, right before digital killed it) - then built an Airbnb for offices that Airbnb itself acquired.

Ozrenko Dragic
Co-founder & CTO, Strong Network (acq. by Citrix)
#cybersecurity #deeptech #SaaS #scaleup

Serbian engineer who built Swiss cybersecurity startup Strong Network - and sold it to Citrix.

Mili Ibrulj
Partner, Fil Rouge Capital
#investments #VC #fintech #fundraising

Partner at Fil Rouge Capital, the fund writing more first checks than anyone in Croatia.

Prof. Dr Katarina Djulic
Professor, FEFA; ex-Assistant Finance Minister
#fintech #finance #governance #legal

Harvard-trained ex-Assistant Finance Minister of Serbia who shaped corporate governance across the region for the World Bank's IFC.

Luka Babic
VP, Culture Amp; co-founder Orgnostic
#HR #data #SaaS #scaleup

Built a Belgrade HR-analytics startup (Orgnostic) - backed by the founders of Indeed and Lean Startup - and sold it to Culture Amp.

Predrag Nikolic
Managing Director, Centre for Digital Transformation
#digitaltransformation #govtech #scaleup

Runs the national center that's digitized 3,500 Serbian companies - and is openly hunting the country's first unicorn.

Andrea Mladin
Founder, Pet Travel Advisor
#pet #traveltech #AI #marketing

Built an AI pet-travel platform spanning 25+ countries - and staged Tirana's first-ever dog fashion show.

Damjan Alajbegovic
Regional Category Manager, Nelt Group
#FMCG #marketing #branding #retail

Brand and category marketing at Nelt, the region's FMCG distribution giant.

Darko Mandic
Co-founder & CEO, MeliBio
#foodtech #biotech #impact #fundraising

Co-founded MeliBio and made the world's first real honey without bees - a TIME Best Invention of 2021.

Dusan Tomic
Managing Director, Rare Crew
#IT #software #scaleup #operations

Managing Director of Rare Crew, the Belgrade software house now taking Serbian tech to Dubai.

Prof. Dr Goran Pitic
President of FEFA Council; ex-President SocGen Serbia; ex-Minister
#fintech #banking #economics #leadership

Ran Societe Generale's bank in Serbia for 14 years, after serving as the minister who reopened Serbia's economy to the world.

Ivan Nonkovic
M&A Partner, Karanovic & Partners
#legal #M&A #fundraising #governance

M&A partner at top-tier firm Karanovic & Partners - the LSE-trained dealmaker Chinese investors call first in Serbia.

Dr Jelisaveta Lazarevic
Vice-Dean, FEFA; Chief Economy Producer, Bloomberg Adria
#economics #media #AI #data

PhD economist and Young Rising Star now running economy coverage at Bloomberg Adria.

Dr Klod Kolaro
Chief Growth Officer, Comtrade Group
#digitaltransformation #govtech #IT #scaleup

Ran Oracle across the Balkans, now drives growth at Comtrade - with a PhD and a published book on the side.

Lav Odorovic
Co-founder & CEO, Relio (ex-Penta)
#fintech #banking #SME #fundraising

Belgrade-born banker who built German challenger bank Penta, then won a Swiss FINMA fintech license for his SME neobank Relio.

Luka Prelevic
Managing Director, Hellas Direct
#fintech #insurtech #investments #fundraising

Runs one of the FT's fastest-growing companies (Hellas Direct) and angel-invests alongside the Ferragamo and Bulgari families.

Marijana Agic-Molnar
Business Development Manager, Mastercard; founder DATA DO
#data #marketing #martech #AI

Sold her market-research startup to GfK, ran its Adriatic business, and now turns data into revenue at Mastercard.

Prof. Dr Natasa Jovanovic Ljeskovic
Dean, Faculty of Pharmacy Novi Sad
#biotech #health #pharma #deeptech

Dean of Serbia's only private pharmacy faculty, betting big on gene therapy and mRNA.

Prof. Dr Nebojsa Savic
Professor Emeritus, FEFA; ex-President NBS Governor's Council
#economics #policy #leadership #data

Chaired the National Bank of Serbia's Governor's Council and taught competitiveness at Harvard's Porter institute.

Nedeljko Milosavljevic
Tech-transfer leader; Co-Director, Founder Institute Serbia
#biotech #deeptech #techtransfer #science

Ran the University of Belgrade's tech-transfer center for 11 years; the man who turns lab science into companies.

Nikola Gostovic
Founder & Managing Partner, Gamma Partners
#finance #investments #energy #fundraising

London dealmaker (ex-Evercore and HSBC) now serving as CFO of a synthetic-fuels infrastructure platform.

Nikola Loncarevic
Founder, AbakusWeb
#IT #cybersecurity #scaleup
David Blazevski
Commercial Director, Mily Technologies
#sales #logistics #SaaS #GTM

Selling AI for the last mile as commercial lead at logistics-SaaS startup Mily Technologies.

Dragana Vujko
Director External Affairs SEE, Philip Morris International
#publicaffairs #govtech #ESG #mentorship

Runs Philip Morris's external affairs for Southeast Europe - and was named a 2024 development leader for funding Serbian startups through Startech.

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