SEE UP had the pleasure of hosting Heinrich Prokop, Co-Founder of Clever Clover, in Belgrade, not just for the Demo Day, but for meaningful discussions about startup growth, regional collaboration, and what’s next for FMCG innovations.

We’re thrilled to announce this marks a strategic partnership between Clever Clover (Austria’s leading FMCG startup accelerator) and SEE UP Accelerator, together with BOLD INTERNATIONAL GROUP.

Together, we signed a Memorandum of Understanding that lays the foundation for a high-impact collaboration with the shared ambition to drive innovation and scale in the FMCG sector across Europe. This agreement marks the beginning of a partnership focused on:

→ Creating a new cross-border bridge for FMCG startups between Southeast Europe and the DACH region.

→ Unlocking direct access to retail key accounts, joint acceleration formats, and shared commercial platforms.

→ Enabling faster paths to market for high-potential founders with real business traction—not just talk.

We believe that combining Clever Clover’s deep expertise and networks in FMCG with SEE UP’s strong pipeline of emerging companies and Bold International Group’s platform capabilities will set new standards for what FMCG-focused acceleration can achieve in this part of Europe.

Exciting things are ahead-and we’re just getting started.