In partnership with NALED, SEE UP hosted an electrifying Demo Day at NALED’s headquarters, bringing together investors, venture capital funds, distributors and corporate partners for an afternoon that celebrated progress and catalysed fresh capital. Our four Cohort 1 startups pitched alongside four dynamic teams from NALED’s StarTech program, proving that collaboration fuels growth across the entire Serbian innovation landscape.

Eight Startups, One Stage

First up were our SEE UP champions LampoVet, Better & Better, Moree and Farmit-returning to the spotlight after twelve intensive weeks of sales acceleration. Each founder delivered a crisp, data-backed pitch that highlighted traction gained since joining SEE UP: expanding user bases, new distribution MoUs and clear roadmaps to revenue growth in 2025.

They were joined by four impressive StarTech ventures selected by NALED for their groundbreaking work in deep-tech and digital transformation. Together, the eight-pitch lineup offered investors a panoramic view of Southeast Europe’s startup potential.

Partnership in Action

Co-organising Demo Day with NALED was a strategic step toward unifying Serbia’s public-private efforts to support entrepreneurship. SEE UP’s sales-centric expertise met NALED’s policy-driven ecosystem building, creating a platform where founders could shine and stakeholders could connect in one room. The result: high-quality deal flow paired with policy insight-a recipe investors rarely find in a single event.

A Clean Sweep of Funding

We are proud to state that the event ended with all four SEE UP startups securing investment commitments right there on the spot. From angel cheques earmarked for market expansion to VC term sheets targeting Series A preparation, LampoVet, Better & Better, Moree and Farmit leave Demo Day with the capital they need to turn 2025 milestones into realities.

What Comes Next

For SEE UP, Cohort 1’s success sets a high bar, but also reaffirms our mission to transform Southeast Europe into a launchpad for revenue-ready innovation.

If you missed the pitches but want to meet the teams-or if you’re an investor, distributor or corporate partner eager to join the next chapter-reach out. Momentum is on our side, and we’re already curating Cohort 2.

Stay tuned to this blog and our LinkedIn feed for follow-ups on funding rounds, partnership announcements and the opening of applications for the next SEE UP program. The best stories from Demo Day are only just beginning to unfold.