Belgrade, 2 September 2024 - SEE UP opened its doors to friends, partners and champions of innovation from across SEE’s startup ecosystem - and far beyond - for an evening that officially launched our first cohort. Over a relaxed cocktail reception our guests discovered four ambitious startups that have joined our sales-driven accelerator, each ready to scale quickly with SEE UP’s hands-on support.

Meet the First Cohort

LampoVet – A tele-veterinary platform from Italy that analyses pets’ gut microbiome and delivers personalised care plans. With 1,200+ loyal customers, LampoVet is now preparing, together with SEE UP, to become the European reference point for pet digestive health.

Better & Better – The world’s first vitamin-infused toothpaste, coming all the way from US, combining oral hygiene with daily supplementation. After strong online traction in the US, the company will leverage SEE UP’s network to enter Europe and put a healthier smile on millions of faces.

Moree – A UK based next-generation food brand creating plant-powered functional products for consumers who want nutrition that is both sustainable and delicious. Moree plans to expand rapidly throughout Central and Eastern Europe via SEE UP’s distribution partners.

Farmit – A digital platform that helps small farmers monitor crops, access finance and connect directly with buyers, transforming “local” into “global.” Farmit aims to bring smart farming to thousands of smallholders across the region, and is a proud Serbian startup among peers from the global ecosystem.

Why This Launch Matters

SEE UP was founded by entrepreneurs who have lived every high and low of building a company. That experience shapes our DNA: we are a sales accelerator first and foremost. Our 6-month program focuses on revenue growth, distribution deals and tangible market entry—not just pitch-deck polish. By assembling an international cohort from day one, we’re proving that Southeast Europe can be both a launchpad and a landing strip for world-class innovation. Our ambition is to double the number of startups—and the new markets they enter—each year, turning SEE UP into the region’s go-to hub for commercialisation.

By assembling an international cohort from day one, we’re proving that Southeast Europe can be both a launchpad and a landing strip for world-class innovation. Our ambition is to double the number of startups—and the new markets they enter—each year, turning SEE UP into the region’s go-to hub for commercialisation.

A Night of Connection

The launch cocktail drew a vibrant crowd, sparking conversations that ran late into the evening. Founders connected with investors, corporates met innovators, and the seeds of future partnerships were sown in every corner of the room. It was a wonderful reminder that when great people gather, great things follow.

For LampoVet, Better & Better, Moree and Farmit, the journey now moves into high gear: refining go-to-market strategies, closing distribution agreements and winning early customers—with SEE UP’s guidance at every step.

For SEE UP, this first cohort is only the opening chapter. If you’d like to mentor, invest, partner or simply learn more about our mission, get in touch. The momentum sparked on 2 September is just the beginning, and the best way to shape the future of our ecosystem is to build it together.