We are proud to share that Dušan Obradović, CEO of SEE UP Accelerator, was featured as a guest on the Zalet Inovacija podcast — one of the leading platforms highlighting innovation, entrepreneurship, and startup ecosystem development in the region.

In this episode, Dušan shares the story behind SEE UP and the thinking that shaped its unique positioning as a sales-scout accelerator focused on helping startups move beyond product development and into real market traction.

From Innovation to Sales

A central theme of the conversation is a simple but often overlooked truth: innovation alone is not enough — it must be followed by strong commercial execution.

Dušan explains how SEE UP was built around this principle, supporting startups not only with capital, but with hands-on sales support, market access, and strategic partnerships that drive real revenue growth.

The discussion also touches on:
● How SEE UP identifies and selects startups for investment
● The importance of aligning product innovation with market demand
● The structure of “cash” and “non-cash” support within the accelerator model
● What truly differentiates founders who succeed from those who struggle to scale

Understanding Founder Mindsets

Drawing from his experience as both an investor and distributor of innovative products, Dušan also reflects on common behavioral patterns seen among founders in the region.

He highlights how certain traits — particularly around risk perception, sales focus, and decision-making — can significantly impact a startup’s ability to grow and succeed in competitive markets.

This perspective offers valuable insight not only for founders, but also for anyone involved in building and supporting innovation ecosystems.

Watch the Full Episode

The full conversation provides a deeper look into SEE UP’s philosophy and the realities of building scalable startups in today’s environment.

Watch the full episode here: https://www.youtube.com/watch?v=fULm0DleAvs