SEE UP Prime 2024/25
We are proud to present the first four startups we have invested in through our SEE UP Prime 2024/25 Cohort
Testament to our commitment to supporting groundbreaking innovation in the Southeast European startup ecosystem.
These visionary teams have demonstrated exceptional potential in their industries, aligning with our mission to accelerate market-validated solutions that drive real impact. Below, you'll find more details about each of these promising startups and how they are shaping the future.
Cohort 2
Hiring made Zen. ZenHire uses advanced AI to automate mass recruitment—CV parsing, interviews, assessments, scheduling, and more. With fast-growing ARR and clients in BPO and hospitality, they’re redefining hiring for high-turnover industries.
Helping fintechs unlock new revenue streams by embedding personalized shopping experiences inside apps. Valyrion’s plug-and-play ad tech transforms fintech user data into scalable, automated monetization.
Revolutionizing treatment for chronic inflammation like spondyloarthritis through AI-designed, first-in-class small molecule drugs. Their triple-target activation approach addresses root causes like leaky gut — a bold leap beyond “one drug, one target.
A digital health platform simplifying the patient journey and empowering healthcare professionals with telemedicine, e-commerce, and verified content. With traction in Italy and partnerships like Bayer, Salute360 is shaping the future of accessible care.
Cohort 1
Better & Better is creating a world without pills by embedding wellbeing and longevity in existing habits. Their first product is a 2-in-1 toothpaste for cleaning teeth with a dose of vitamins and minerals - just brush normally, no swallowing required. They are building an array of products that will make healthy living easy and passive.
Farmit is a marketplace that allows customers in urban areas to rent a garden from local farmers. They help farmers sell their produce and customers get high quality, ultra fresh vegetables from their own garden, ensuring food waste is reduced. Farmit supports small farmers and promotes local economies. Farmers on farmit platform sell directly to people in cities and earn 5x more compared to traditional channels. Their system reduces food waste, optimizes crop planning, and minimizes CO2 emissions, creating a more sustainable food system.
Lampovet offers a pioneering telemedicine portal designed to address the specific needs of pets suffering from gut health issues. Their service connects pet parents with specialized veterinary professionals in areas such as gastroenterology and nutrition. By focusing on the analysis of gut microbiota and providing personalized care plans, Lampovet aims to improve clinical outcomes, reduce chronic conditions, and eliminate geographical barriers to specialist veterinary care.
Moree's smart packaging solution helps FMCG brands say goodbye to wasteful single-use packaging. They have developed patent-pending flexible reusable packaging, which works in conjunction with their SaaS platform for tracking the packaging and its usage history and environmental savings data. Moree SmartPacks can be reused over 90 times and enable food brands to sell their products in a zero-waste packaging, eliminating the waste from single-use packaging. Their LCA shows that our packs are more sustainable than single-use plastic and compostable alternatives after just 3 uses!